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An advertising company for the advertising age

I got bored a while ago, and came up with an idea to capitalize on people’s brand-centricness.

Step 1: Build an advertising business

Or take over one. Google’s advertising business would be a good start.

Step 2: Have a premium option for users.

Walk out onto the street for a moment. Or don’t because you don’t want to, that’s fine too. The reason I wanted you to do this is simple: What does your typical normal person look like?
Now, I work somewhere that is… not cheap, shall we say. This is most unfortunate as many of the people are not my idea of a good person but there’s not much I can do about that. Anyway, here’s an example from my observations:

Now, I’m assuming these people have payed for these items. They might have been given them or something, but for the purposes of this article, they bought them.

Paying for branded clothing is paying several times the normal price for a cheap item with advertising on the front, back or side. Put simply, people pay extra to display advertising on themselves.

The idea behind the ‘premium option’ for users is this: their ads will be replaced with a brand logo, slogan or other advertising material of their choice. I’m not sure why people would do that rather than using some form of adblock but people pay extra for advertising so why not?

You’re probably thinking “but advertisers wouldn’t want their ads blocked by the service”. Right you are. However, the solution to that is to give the advertisers a part of the profit from the Premium subscription. This way, they get some return even if nobody buys their product. Web ‘developers’ putting advertising on their site would also get a cut of the profit, as to be expected.

Step 3: ???
Step 4: Profit!

By Izaya

Tags: tech society privacy

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